Modern advertising techniques to promote your Business

Published: 30th March 2011
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Modern advertising techniques to promote your Business

Every business in the world needs extensive advertising and marketing techniques to promote your business. If you have good product and efficient service but fail to master of selling it, your business deems to be unsuccessful.

You should shun from conventional or traditional marketing techniques and adapt new technology and innovations. You need to study the behavior of the consumer and chose effective medium to reach out your product or service to the large multitude of public. Most of the leading business players are opting for innovative and modern advertising methods. If you associate with the traditional advertising methods like posting your ad in the newspapers, running television ads, ads on colored fliers etc, think out of box and generate new and unique idea.

Modern methods of Advertisements

The following are the modern methods of advertising and advertising techniques which are now available to promote products and services. These are the hottest and emerging advertising trends which are gaining popularity. The advent of the internet has made ease to promote your business. Internet marketing is the vast concept and some of its advertising campaigns are recently introduced in the e-market. Email advertising is one of the earlier trends, while the new ones include banner advertising, pixel advertising, image advertising, blog advertising, keywords advertising, Pop ups ads, ticker advertising contextual advertising. Any advertising campaign is to improve Return on Investment (ROI), to reach out to new potential Customers, to boost your brand exposure, to enhance existing business.

Email Marketing:

In email marketing we can personalize the information according to his/her needs. If a mail impresses the customer, he would respond to the mail. But make sure that you should never and ever send spam mails, because it just irritates the customers. Email massage should not be in the form of large information; it should be short enough to carry the message.

Online Banner Advertising:

Web banners are designed using images, or JavaScript, or using multimedia technologies and animations. Web banners are generally link to web pages, when a banner gets a click it will take you to the home page of the existing website.

Pixel Advertising:

Pixel advertisement is one of the internet advertising techniques which display the image in the format of pixels. The cost of ad will be calculated based on the number of pixels it occupies. The concept has been originated from The Million Dollar Home Page. The original concept has been elaborated in Wall Directory.

Image Advertising:

Image advertising is nothing but promoting an advertisement in the form of Images rather than text. Images should be used to depict the brand and should appeal and create lasting impression in the minds of the people.

Blog Advertising:

Blog Advertising enables you to promote your products and services on blogs that are targeted to your niche customer segment. Create a blog and ask the customers to comment on the post purchase of the product or service. This will build up rapport and long term relationship with the existing customers.

Keyword Advertising:

Generally, keyword advertising is also known as pay per click advertising or cost per action advertising. Although, Yahoo was the first company to venture into keyword advertising (Yahoo Search Marketing, Overture), it is Google Ad words program which is now most popular for its keyword advertising. Similarly, Microsoft has come with the ad Center application which promotes the paid form of keyword advertising.

Pop up Advertising:

Pop Up advertisement is designed with animated technologies. When people surf a web page then they are forced to see your ad with pop up advertising. By displaying your pop ups you can stir the user to make know your ad design, content and presentation becomes more important to catch the user attention. If you keep your ad design, content and presentation attractive then user would interact with your ad which increases the chances to make sales.

About the author:

Gabriel Habeishi is the renowned entrepreneur of the Wall Directory which encompasses the pixel advertising strategies to promote your business in the form of pixel billboards. Promote your business in wall directory and get more link popularity and more traffic to your business. http://www.walldirectory.com/

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